Elizabeth Rivers is passionate about amplifying the voices of business owners through marketing and branding. In 2009, she began blogging with the inception of a celebrity entertainment and news website. She would go on to earn a Black Weblog Award and begin freelancing for the Jonas Brothers-owned Cambio. Joining the Pretty Girls Sweat team shortly after, Rivers became a contributing writer on the platform while in college.

A few days shy becoming a Florida International University graduate, where she majored in Communication and minored in Social Media & E Marketing Analytics, she joined the Slip-N-Slide Records team, officially starting a career in the music industry. While working as a project manager at the legendary record label, she discovered a passion for marketing and paired it with her creative instincts.

This fueled her desire to change industries and led to her acquiring clients who were looking to redefine their brands. Rivers now teams up with entrepreneurs to create their content and market their services in addition to capturing cherished moments through portrait photography.